Privacy Policy

Last updated: October 28, 2026

This store and website are operated by BMS WORKS INC. under the Dominant Tires brand. This policy explains how we handle personal information when you browse, buy, contact us, or otherwise use our Services. Shopify hosts our store and provides related ecommerce services.

Mobile information and SMS privacy

Mobile opt-in data and SMS consent are never shared with anyone for any purpose. All information-sharing provisions elsewhere in this policy exclude mobile opt-in data and SMS consent. We do not sell, rent, or share this information with third parties or affiliates for marketing or promotional purposes.

We use your customer-care SMS opt-in and consent only to record and honor your messaging choices and manage your requested support conversations. We do not use SMS consent records for advertising, audience creation, or analytics. Email newsletter signup, a purchase, or providing a phone number alone does not enroll you in the SMS program.

A phone number you provide for an order or delivery is distinct from SMS opt-in data and consent. We may use order contact details to fulfill that order as described below; this does not authorize promotional text messages. Read the Dominant Tires Customer Care SMS Terms.

Information we collect

Depending on your interactions, we may collect your name, email, phone number, billing and shipping addresses, account details, order history, customer service messages, and vehicle or tire details you give us. Payment providers process payment information; please do not send full card numbers through email or our contact form.

Our website and service providers may also receive device and browser information, IP address, cookie identifiers, pages viewed, referral information, and interactions with the store. We receive information directly from you and from providers that help process payments, prevent fraud, fulfill deliveries, or support the website.

How we use information

• Process payments and orders, arrange fulfillment, and deliver your tires.
• Send order confirmations, shipping updates, and service communications.
• Respond to fitment questions, returns, warranty inquiries, and other requests.
• Operate, troubleshoot, secure, and improve the store.
• Prevent fraud and comply with legal, accounting, and recordkeeping obligations.
• Send marketing where permitted and consistent with your choices.

Fulfillment and other disclosures

The disclosures in this section exclude mobile opt-in data and SMS consent. We share other information as needed with service providers such as Shopify, payment processors, shipping carriers, fulfillment suppliers, customer support tools, and technical providers. Because orders may be fulfilled by suppliers, the relevant recipient, address, contact, and order details can be transmitted through ordering tools such as DSers and marketplace or supplier services such as AliExpress to arrange delivery and resolve order issues.

If analytics or advertising tools are enabled, they may process browsing and interaction data according to the choices available to you. We may also disclose information where required by law, to protect rights and safety, to investigate misuse, with your consent, or in connection with a business transfer subject to appropriate protections.

Data Sharing

• Mobile opt-in data and SMS consent are never shared with anyone for any purpose. All broader disclosures in this policy exclude this information.
• Other customer data may be shared with Shopify and service providers for the purposes described in this policy, including Shopify services that involve personalization and advertising. These disclosures do not include mobile opt-in data or SMS consent. See Shopify's role and Your Privacy Choices below.

Shopify's role

The Shopify disclosures in this section exclude mobile opt-in data and SMS consent. These records are not provided for Shopify personalization or advertising.

Shopify hosts our store and processes personal information when you browse or make purchases. Shopify Network Intelligence is enabled for our store. Shopify uses information from interactions with this store together with information from interactions with other merchants and Shopify to provide enhanced services, including personalization and advertising. These uses may constitute "sharing" or "targeted advertising" under applicable U.S. state privacy laws.

Information is shared with Shopify and other service providers, which may be located in other countries, to provide these services. Shopify also processes some information under its own privacy policy. Read the Shopify Consumer Privacy Policy. Use Your Privacy Choices for applicable store opt-outs and the Shopify Privacy Portal for rights relating to Shopify's processing, including deletion and advertising choices.

Cookies and privacy choices

Cookies and similar technologies can support cart functionality, security, preferences, measurement, and advertising. Where a cookie or privacy preference tool is available, use it to manage optional processing. Browser settings can also control cookies, but disabling them may affect store functionality.

Visit Your Privacy Choices for the store's available opt-out controls. Where applicable law requires it, we honor recognized opt-out preference signals for covered processing. The effect of a choice may depend on the device, browser, and whether you are signed in.

Google Analytics

Google Analytics measures website browsing and shopping activity as described below. Mobile opt-in data, SMS consent records, and the contents of customer-care text conversations are excluded from analytics and advertising.

We use Google Analytics 4, provided by Google, to understand how visitors use our store and to improve the shopping experience. Google Analytics uses cookies and similar technologies to process information such as pages viewed, product interactions, device and browser details, referral information, and purchase events. Learn how Google collects and processes this information. Where consent is required, analytics processing is subject to your choices. You can manage optional processing through our available website privacy controls. You can also use Google's Analytics opt-out browser add-on.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of personal information; restrict or object to certain uses; withdraw consent; or opt out of covered targeted advertising, sale, or sharing. We will not unlawfully discriminate against you for exercising a privacy right.

Contact info@dominanttires.com or 888-338-0038 to submit a request or appeal our response where applicable. We may need to verify your identity or an authorized agent's authority and may retain information where a legal exception applies. You may also have a right to contact your local privacy regulator.

Marketing preferences

You can unsubscribe from promotional emails using their unsubscribe link. Email preferences are separate from customer-care SMS choices. Text STOP to opt out of the customer-care SMS program. Unsubscribing from marketing emails does not stop essential non-marketing order, security, or support emails.

Security, retention, and international processing

We use reasonable safeguards but no online system is perfectly secure. We retain information as needed for the purposes described here, including order records, dispute resolution, and legal obligations. Service providers may process information outside your state or country; applicable safeguards and local legal requirements govern those transfers.

Children and third-party websites

The store is intended for adults making tire purchases. We do not knowingly collect children's personal information. If you believe a child provided information, contact us. External websites, including carrier and manufacturer sites, have their own privacy practices.

Dominant Tires Customer Care SMS Terms and Conditions

Program and business identity. The Dominant Tires Customer Care SMS Program is operated by BMS WORKS INC. under the Dominant Tires brand. Customer-care messages are sent from (888) 338-0038. Messages answer tire and fitment questions and provide assistance with orders, delivery, returns, and other support requests. This program does not include promotional or marketing texts.

Optional opt-in. To request text support through our contact form, enter your mobile number, choose the optional Yes option authorizing customer-care texts from Dominant Tires, and submit your request. No SMS consent option is selected in advance. You can choose No or leave the SMS choice unanswered and receive assistance by email instead. You may also start a customer-care text conversation directly with us; our replies relate to your question and support request.

Providing a phone number alone, placing an order, signing up for email updates, or accepting the website Terms does not enroll you in this SMS program. Consent to receive text messages is voluntary and is not a condition of purchase.

Frequency and rates. Message frequency varies based on communication needs and your support requests. Message and data rates may apply to messages sent to you and to messages you send us. Contact your wireless provider if you have questions about your text or data plan.

Cancel at any time. Text STOP to (888) 338-0038 or to the number from which you received our messages. We will send a confirmation that you have been unsubscribed; after that confirmation, you will no longer receive messages from this SMS program unless you opt in again. To rejoin, provide a new affirmative opt-in using the same signup process. Contact us if you need help restarting text support.

Help and support. Reply HELP for assistance, email info@dominanttires.com, or call (888) 338-0038.

Carrier delivery. Carriers are not liable for delayed or undelivered messages.

Privacy. Mobile opt-in data and SMS consent are never shared with anyone for any purpose. All broader information-sharing provisions in our policies exclude mobile opt-in data and SMS consent. For details, read our Privacy Policy.

Policy updates and contact

We may update this policy as our services or legal obligations change. The date above identifies the latest version. Contact Dominant Tires at info@dominanttires.com or 888-338-0038, or write to 211 E 43rd St, 7th Flr #300, New York, NY 10017.